Something that has been on my mind lately is how insecure advertiser and consumer data really is on the Web. Trust doesn't seem to exist in the online world and for good reason. Data is completely portable for those that know how to get it.
It is too bad that most agencies and publishers have know idea how the technology works or are too busy to pay attention to what information is being provided in every ad transaction and worse yet made completely available via that login being passed from agency to publisher.
As an industry we have become completely reliant on vendors of all shapes and sizes to help us become more efficient, most notably the third party ad server (both standard and rich media). Agencies using these vendors are not only in the creative and media planning business but they are also now in the business of sharing confidential information. Agency trafficking teams are so overworked that they frequently reuse or mistakenly send incorrect login info to publishers violating their confidentiality. Publishers frequently gain access to delivery data of other publishers thinking that it is specific to the campaign they are running with the agency. Now most publisher ad operations folks understand this and take the high road with the information, quickly deleting the email and requesting the correct access to their reports.
But worse yet is that because of our fast pace and limited resources actual IOs, the contracts by which advertising is bought and sold, are frequently sent to the wrong publishers. This is appalling and completely unacceptable! Agencies need to be held accountable for this and publishers better be aware that data is portable and you never know how or when it will get shared.
Monday, November 16, 2009
Tuesday, November 3, 2009
New blog
Last week I decided to launch a new web site AD Market News as a place to speak about ad industry issues and aggregate the most important topics and company news relating to our space. It will be fun to see it develop and get feedback from the market on what's important to keep us moving forward.
Sunday, October 4, 2009
A world without publishers
What would the world do without publishers? We all publish away everyday, posting to Twitter, Facebook, our personal blogs and even the old fashion email newsletter. I don't know about you but I am finding it harder and harder to follow the many conversations happening all over the Web. I think we are about to see a publishing revolution, those old media publishers are about to roll out of bed one day and realize that what they do best is set the tone of the conversation and use their skills to edit and finese the message in a way that makes it ledgible for all of us.
It is about time for a revolution and start publishing information that I actually care about. No more meaningless updates about the trip to the grocery store. Its time for a real story about something that we care about.
What do you think?
It is about time for a revolution and start publishing information that I actually care about. No more meaningless updates about the trip to the grocery store. Its time for a real story about something that we care about.
What do you think?
Friday, November 21, 2008
Yieldex Wins AWS Start-up Challenge
I am pleased to announce that Yieldex was chosen as the winner of the 2008 AWS Start-Up Challenge! We entered the competition with more than 900 other applicants, where chosen to present with 7 other finalists. The competition consisted of a presentation to the Amazon team critiquing our use of the AWS cloud computing services and 5 VCs who judged us on the business. Unanimously, we were voted the winner. Read more about the competition and what Amazon had to say about Yieldex.
Press Release
Watch the Video
www.yieldex.com
Press Release
Watch the Video
www.yieldex.com
Friday, November 7, 2008
Yieldex Named Amazon Web Services Start-up Challenge Finalist
I'm very excited to announce that Yieldex has been selected as one of seven finalists from over 1000 entries. Wish us luck!
http://aws.typepad.com/aws/2008/11/2008-aws-startup-challenge-finalists.html
Tuesday, June 17, 2008
Clearline Open for Business
Clearline Strategy, LLC.
At Clearline we seek out those businesses in the digital space that we believe will make a dramatic impact on the market, fundamentally change consumer experience, or deliver exceptional media and advertising solutions. We bring an objective and thoughtful perspective to each of our client’s business, delivering a clear path to success.
What we do:
At the core, Clearline Strategy works side by side with the management team of our clients to develop the business strategy, market positioning and sales approach to ensure success. Every decision a company makes in the formative days of the business mean the difference between good and great. We demand a deep routed relationship that is long-lasting and delivers ongoing value to our client’s business leading them down a clear path. At every turn in a company’s evolution there are new challenges and having a reliable confidant to turn to is paramount to making your business work.
Management Consulting and Planning
We work closely with our clients and act as advisor and strategist to help navigate the ever changing landscape of online media. In the digital marketplace it is easy to make the wrong decisions, the choices seem endless, we help our clients evaluate and chose those most powerful option to catapult the business forward. Who do you turn to when you have that question but were afraid to ask? We give CEO’s and senior executives the confidence and guidance they need to make the right decisions in this dynamic market.
Monetization and Advertising Strategy
Today every company is considering an ad-supported strategy attempting to monetize their inventory without disrupting the consumer experience. We believe that every client we work with has a unique story to tell the market and that there is value in every consumer. The key is to understand the audience, the environment, their interactions and how to deliver it all at a scale for advertisers. There are a number of monetization scenarios available for our clients to utilize and they look to Clearline to help determine the right options and sales tactics to extract their full potential. We take great pride in protecting our clients brand value and work diligently finding ways to create new revenue generating opportunities while upholding the consumer experience.
Product Development (and Vendor Evaluation)
Many of our clients have a new product or service that has yet to be road tested and need to have it audited for market acceptance. At Clearline, our team has managed technology development for one of the world’s leading ad servers, developed the first client-side rich media ad serving solution, built the first local ad network and launched the leading behavioral targeting network. We understand what it takes to build and deploy great products and what your customers’ expectations will be.
Business Development
Clearline Strategy brings the highest quality network of professionals to our clients from VCs to vendors, media companies to advertisers, sellers to operators. We believe that to succeed in this business, who you know is everything; simply stated, we know or know how to reach the who’s who of digital media. At Clearline, we not only know the right people we also have a keen understanding of what it takes to foster an enduring relationship between two parties and we apply that knowledge to every partnership we advise.
Marketing and Creative Campaigns
Great storytelling is behind every successful business, whether you are selling media or engaging consumers everyone loves a great story. At Clearline we take the myth out of marketing and apply tried and true techniques to deliver meaningful results. Our marketing programs help our clients solve the fundamental challenges of:
Product differentiation, Brand positioning, Media and PR
At Clearline we seek out those businesses in the digital space that we believe will make a dramatic impact on the market, fundamentally change consumer experience, or deliver exceptional media and advertising solutions. We bring an objective and thoughtful perspective to each of our client’s business, delivering a clear path to success.
What we do:
At the core, Clearline Strategy works side by side with the management team of our clients to develop the business strategy, market positioning and sales approach to ensure success. Every decision a company makes in the formative days of the business mean the difference between good and great. We demand a deep routed relationship that is long-lasting and delivers ongoing value to our client’s business leading them down a clear path. At every turn in a company’s evolution there are new challenges and having a reliable confidant to turn to is paramount to making your business work.
Management Consulting and Planning
We work closely with our clients and act as advisor and strategist to help navigate the ever changing landscape of online media. In the digital marketplace it is easy to make the wrong decisions, the choices seem endless, we help our clients evaluate and chose those most powerful option to catapult the business forward. Who do you turn to when you have that question but were afraid to ask? We give CEO’s and senior executives the confidence and guidance they need to make the right decisions in this dynamic market.
Monetization and Advertising Strategy
Today every company is considering an ad-supported strategy attempting to monetize their inventory without disrupting the consumer experience. We believe that every client we work with has a unique story to tell the market and that there is value in every consumer. The key is to understand the audience, the environment, their interactions and how to deliver it all at a scale for advertisers. There are a number of monetization scenarios available for our clients to utilize and they look to Clearline to help determine the right options and sales tactics to extract their full potential. We take great pride in protecting our clients brand value and work diligently finding ways to create new revenue generating opportunities while upholding the consumer experience.
Product Development (and Vendor Evaluation)
Many of our clients have a new product or service that has yet to be road tested and need to have it audited for market acceptance. At Clearline, our team has managed technology development for one of the world’s leading ad servers, developed the first client-side rich media ad serving solution, built the first local ad network and launched the leading behavioral targeting network. We understand what it takes to build and deploy great products and what your customers’ expectations will be.
Business Development
Clearline Strategy brings the highest quality network of professionals to our clients from VCs to vendors, media companies to advertisers, sellers to operators. We believe that to succeed in this business, who you know is everything; simply stated, we know or know how to reach the who’s who of digital media. At Clearline, we not only know the right people we also have a keen understanding of what it takes to foster an enduring relationship between two parties and we apply that knowledge to every partnership we advise.
Marketing and Creative Campaigns
Great storytelling is behind every successful business, whether you are selling media or engaging consumers everyone loves a great story. At Clearline we take the myth out of marketing and apply tried and true techniques to deliver meaningful results. Our marketing programs help our clients solve the fundamental challenges of:
Product differentiation, Brand positioning, Media and PR
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